Video Storytelling Makes it Tangible

Video Storytelling Makes it Tangible

When you offer an abstract service rather than a tangible product, telling a story--and a good one at that--helps customers envision using it. At Seattle-based Trupanion, a pet insurance company founded in 1998, the marketing team was determined to find ways to make...

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5 Tips On Creating Exceptional Corporate Videos

5 Tips On Creating Exceptional Corporate Videos

For tips on how to avoid the pitfalls, I found these 5 from Adam Lisagor, arguably the preeminent director of video ads for startups in Silicon Valley. His company, Sandwich Video, has produced about 140 videos for clients including Square, Flipboard, and Airbnb. For...

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The Power of the Right Words at the Right Time

The Power of the Right Words at the Right Time

“Eighteen years ago I was misdiagnosed with bipolar disorder. It was a terrifying time with uncontrollable mood swings and physical changes that defied explanation. Frequently, I would go through depressions so debilitating I couldn’t get off the couch for weeks. I...

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